Every business strives to have their website rank high. This calls for pragmatic SEO strategies. You need people to see your products and services. And how would they see you if you are nowhere in the top search pages?
Let us bring this to focus so you understand how important SEO and good website rank is crucial to your brand. Google is the undisputed number one search engine with 12 billion searches each month. Of those, unique searches amount to 1.17 billion every month. In the US and Canada, 67.5% of online searches use Google. As if that is not enough, 87.1% of the mobile searches use Google.
It is evident that great SEO as done by http://localmarketingplus.ca would put your brand in a pole position to attract and retain millions of online customers. You cannot afford to lose the SEO leverage because it is what fuels success not only in giant companies but also the small brands trying to break into the big stage.
What you gain from your website rank
There is a lot that goes into website ranking. Brands and individuals work tirelessly to see their website pages rise to the first Google search pages. It is not a mean feat to achieve this, but once you do there are countless benefits:
- Increased traffic
Did you know that many people do not bother going beyond the first page of their online search results on search engines nor on Youtube? Yes they do not and they account for 91.5% of Google traffic. A lowly ranking website does not have a chance to compete for traffic but a top ranking one has all the gates open for traffic. 93% of all successful purchase decisions start with an online search. If you miss out, you miss out big time.
- Your marketing made easy
In the years back, marketing was not an easy thing. You could spend billions and an army of workers to mount a single campaign. Sadly, you did not get the results you hoped for. But today SEO has made things easy. You only need a good top ranking website. That is adequate to spearhead your brand marketing. You will not spend much on it and no need for a massive marketing team.
- Increased credibility for your brand
Ranking highly signals to searchers that you are a trusted force in the industry. They will not have problem-consuming your information and using it to make buying decisions. Increasingly, consumers are buying from credible and trusted brands. Getting your way into favorable website ranking hands down to you a chance to play the leader in your industry niche. This is the dream of every business and achieving it not only guarantees good profits but also gives your brand control of trends in that market segment.
- Be where consumers are
A vast majority of consumers do online research for products and services they need before making a purchase decision. A GE retail Bank research placed the number of customers who first do online research at 82%. And this is the bare minimum because other studies place the figure at 94%. A high ranking website places your business exactly in the center of consumer activity and what you tell them will have an impact on their buying decisions. What a massive power a top ranking site places in your hands!
Like it or not, SEO and top website ranking will continue to play a crucial role to the popularity (or lack of it) of any business. It is time every brand and individual offering products and services realize this truth and embraces it.